what is entrepreneurship?

Individual assignment (60%) – Growing a business chose any flowing theory:

1. National Culture theory.

2. institutional theory.

3. Social Theory.

4. enterprise theory.

Drawing on theory discussed during this module, your task is to critically apply entrepreneurship models, concepts and theories to a practical case. You will identify an entrepreneurial business (new venture, family business, social enterprise etc.), critically evaluate the business concept, its entrepreneur/entrepreneurial team and its growth prospects, and recommend what it will need to do to continue to grow and develop in the future.

This submission is to be maximum of 2,000 words, excluding references and appendices.


Small summary of theory, the frame (background, growth, mission vision… general information’s), what will be covered in body.


The elements of theory linked with the case study (the frame work).


What are their challenges using “PETEL Analysis”, how can they compete their competitors, recommend new strategies using academic journals.


Sum up.


Harvard Referencing Style (HRS).





Solution Preview

  1. Executive Summary

The Institutional Theory proposes that the institutional environment could hugely effect formal structures development in a particular organization to a vast extent than market stresses do. The theory usually studies governance structures that are both formal and informal within societies. The institutional approach also examines how a single person uses their social process to accustom themselves into an organization that already has its own rules, practices, norms, and conventions. Institutional theory is commonly utilized as a theoretical lens for research on entrepreneurship.

(2,218 words)

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