What is more appealing to consumers, belonging to a group or being an individual?

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Format: APA

Number of sources:

Number of pages: 1

Spacing: double spaced

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Details: Task 5
In this week’s Task you will explore social influence.

ReadConformity and Obedience

Think about how conformity, compliance, and obedience differ.

Watch these videos and think about why they are appealing:

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Play Video
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Play Video
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Play Video

Advertisements can be very persuasive as we’ve just seen.

Research and choose an advertisement that appeals to customers’ sense of wanting to belong to a group OR one that appeals to customers who want to be recognized as an individual.

Submit this commercial (or link to the commercial) along with a 300-500 word essay answering the following questions:

What is more appealing to consumers, belonging to a group or being an individual? Why? How does the commercial you chose illustrate this?

Be sure to use APA formatting and support your answers using formal knowledge gained in class through your readings, videos, discussions, or your own academic research outside of class.

 

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What is more appealing to consumers belonging to a group or being an individual

APA

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