What will be the expectations and requirements of the customers?

Consider the reputation service and the needs of both individual consumers and large organizations that are security conscious.

What will be the expectations and requirements of the customers?
Will small-scale consumers’ needs be different from those of enterprises?
Who owns the data that is being served from the reputation service?
What kinds of protections might a customer expect from other customers when accessing reputations?
Use facts and examples to support your answers.