The sales team wants the firm to drop its price.

Marketing case study

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Number of words 690
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Question

I need an explanation for this Business question to help me study.
Your firm produces and sells pure, organic maple syrup and is losing market share to store brands. The sales team wants the firm to drop its price. Provide arguments in favor of dropping the price and arguments against dropping the price.

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The sales team wants the firm to drop its price.

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