Aetna Target Marketing for LGBT Community
Select a company in the health
Research a recent marketing ca
- Explain the target market and
the objective of the marketing campaign. Analyze the elements of the ca mpaign based on the 4 Ps of ma rketing (product, price, place ment, promotion). Evaluate the plan’s effectiven ess. Recommend 2 additional marketi ng actions that would suppleme nt the company’s existing campaign.
NOTE: You need to support your
Aetna is the third largest health insurance company in the United States that provides its consumers with direct healthcare insurance plans. The healthcare company operates in Florida with the sole purpose of providing its client’s insurance…