Ambush Marketing
Define ambush marketing. Give an example of a company or any entity that used ambush marketing in sports. Do you feel that the ambush marketing in your example was successful? Why or why not? How might the legitimate sponsor prevent ambush marketing?
Ambush Marketing
Ambush marketing is a marketing term that refers to the strategy where a marketer ambushes a market so as to gain exposure for the products and services that they deliver to the market. The aim is to gain exposure over other competitors across the industry. It can be done through hijacking or coopting the marketing campaign of another competitor. Many marketers who employ ambush marketing techniques do so when there is a large event that is taking place. They aim at creating an association with the event without having been mentioned as a sponsor to the event.