analyzing a brand’s competition

analyzing a brand’s competition

Select a brand, anything you’re interested in, and analyze the brand’s competition identifying both direct and indirect. Also identify the brand’s marketing efforts that indicate that the brand does or does not suffer from marketing myopia. Address also the concerns raised in the article, The New Marketing Myopia. no more than 2 pages

20180830020833the_new_marketing_myopia

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Marketing Myopia

Apple’s iPhone is one of the most successful and recognized smartphone brands of the twenty-first century. Its market share is not only significant in the developed society but is also loyal enough to the extent that the company could make plans through anticipation of the possible purchases from the loyal market. Ultimately, focus on the consumer needs, and continuous improvement of the smartphone devices have been consequential to the strength of the smartphone brand. Irrespective of direct competition from other brands such as Samsung, or indirect competition from products that offer substitute services such as Microsoft’s tablets,

(588 words)