Apple

In Module 1, you will select a company and secure instructor approval. Once approved, create plan outline, and insert the current mission and vision. The following is the information you will develop to begin the working draft of Phase 1, which you will submit in Module 3.

    o Description of the firm and its products 
    o Company history (brief history, critical events, competitors, leadership), including strategic elements of its history
    o Vision and mission statement
    o Assessment of mission and vision

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