assignment

Journal Entry #4: Discuss why has the use of guerrilla marketing been on the increase? Take a position as to whether or not this form of marketing has become controversial and explain whether or not this is criticism is warranted.

Write a minimum of three well-formed paragraphs highlighting your promotional strategies for your event to market your product. Describe what type(s) of advertising you would select to promote your event and during the event. Be creative.

Solution Preview

Guerrilla marketing has been on the increase since it is very effective for small businesses to be able to market their goods or services since it is cheaper compared to other forms of advertising and it concentrates more on reaching the consumers rather than how regular consumers are engaged. Companies that use guerrilla marketing do not need to spend a lot of resources but rather they need to come up with imaginative ways to market and put in a lot of energy and time.

(375 words)