Basic Principles of Marketing
Instructions
The purpose of this assignment is for you to identify the basic principles of marketing. You will describe a target market, market segment, and a message, and explain how marketing research contributes to reaching a specific audience.
Principles of Marketing marketing research
20190118040322web_assignment (2)
Solution Preview
| Items to Identify | Commercial One | Commercial Two |
| 1. Provide a link to each commercial. | https://www.youtube.com/watch?v=jxIrmSUJu0s | https://www.youtube.com/watch?v=qdPXQLrueRg |
| 2. What product/service is offered in the commercial? | Coca-Cola beverage soda | Coca-Cola beverage soda |
| 3. What message does the commercial send to the audience? | The message sent to the audience is that the drink can energize an individual into having fun even in situations where one misses out on a given occasion or event. | The message sent to the audience is that of compassion for people who are often bullied. It also acts as a campaign against bullying among students and people from younger generations. |
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