Beginning Development of Global Strategies IP

Write 2-3 pages that respond to the following questions with your thoughts, ideas, and comments.

Mike, one of the marketing strategists on your team, stops at your office door wanting to talk. “We use fabrics that are made domestically; however, there are issues with using these same fabrics globally. There are laws and regulations that prevent us from shipping these fabrics to other countries. This is a huge concern. One of our primary selling points is the consistency of quality of our product.”

You confirm Mike’s concern, “That’s an excellent point,” you say. “Now you’ve just given yourself and our team more work for the presentation. I’m sure that will come up. One of the board members used to run a textile plant in China.”

Mike nods his head in agreement. “I imagine textiles will not be the only resource concern,” he says.

Consider the following in your response:

Why should resources be a concern in a global strategy?
What resources may be a concern in the country you selected?
How will this impact the decision to move to the country that you selected?
How will this impact your competitive strategy in your global market?

Solution Preview

Marketing Strategies
Globalizations of businesses have become an important concern as worldwide communications grow. Globalization is the process of doing a particular business known worldwide, and through being known, the industry gets more profits because more people in the global markets buy goods from that business company (Beck 2018). Before a firm enters the global market, that is establishing new markets in foreign countries; there are several regulations

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