Topic: SWOT Analysis

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Balanced Scorecard Template

Use the organization you chose in Week 1 as a resource for this assignment.


Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission, and values of the business, as well as the outcomes of the internal and external environmental analysis.

Scorecard Areas

Develop at least three strategic objectives for each of the four balanced scorecard areas.

Final ObjectivesMeasuresTargets: Timeline/ Metrics
Increase market shareTotal RevenueIncrease 5% in first year


Customer ObjectivesMeasuresTargets: Timeline/ Metrics
Increase customer valueIncrease profit contribution per customerIncrease 5% in first year


Internal Business

Process Objectives

MeasuresTargets: Timeline/ Metrics
Decrease lead times for new contract implementationProject implementation time framesDecrease time by 3% in first year


Learning and Growth ObjectivesMeasuresTargets: Timeline/ Metrics
Decrease employee turnoverFacilitate regular training and opportunities for developmentReduce by 4% in first year

Below, explain in 350-525 words:

Image preview for”why these objectives are appropriate for the project.

Why these objectives are appropriate for the project.

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Why these objectives are appropriate for the project. was last modified: by