Complete a competitive analysis of your potential competition in your market
Complete a competitive analysis of your potential competition in your market. Include in your analysis: the competitors you analyzed, type of competitor (online, direct sales, etc.), the strengths and weaknesses of each competitor, length of time each has been in business, number of employees, number of customers, their sales. Analyze your results to include similarities and differences of the competitors and how you will compete in this market with these competitors (your strategy). You must use primary and secondary research. Upload all documents pertaining to your competitive analysis. Include a summary (minimum 2 pages) of the findings of your competition. You may use the attached Competitive Analysis document.
Idea: Boba Tea franchise (http://beeteashop.com/)
Location: Sonoma, CA
Competitors: Local Coffee Shops
3 scholarly articles
3 pages (1 page for competitive analysis.doc)
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APA
691 words