Business Plan Part II

Business Plan Part II

1.    Stakeholder Analysis

a.    Actual personal experience, education and training in the area/ industry of proposed business for all key stakeholders

2.    Industry Analysis

a.    A brief overview and long-term outlook for growth

b.    Review industry size, trends, and target market segment.

c.     Identify who leads the industry in terms of:

                                          i.    Price

                                         ii.    Quality

                                        iii.    Market share

3.    Competitive Analysis

a.    Discuss the strengths and weaknesses of each primary competitor.

b.    Consider sales, quality, distribution, price, production capabilities, reputation, and products/services.

c.     Outline how your product or service measures in the area of pricing and identify your competitive advantage.

d.    Prepare a first-year and 3-year sales forecast in dollars and units.

e.    Briefly outline your sales and advertising plans.

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