Case Study

Case Discussion

We will read several cases in this class. The cases are chosen to highlight different aspects of marketing and their implication for marketing strategy. Cases are unlike most writing. They are not research articles, news articles, or nonfiction books. They do not make an argument or reach a conclusion. That is your job. Below, is a set of instructions for the case discussion; however, you need not restrict yourself to these guidelines, please feel free to add any info that you consider relevant and important. One thing to keep in mind is that the firm’s actual decision/ action in real life (which you might come across while you do your research) may not be the best approach.

The report must contain:

a.) Central Problem: Define clearly and concisely the basic problem in the situation.

b.) Analysis of Situation: What tools and concepts from this course can help us in analyzing the case? Include an Environmental Scan and a SWOT analysis for this company related to the problem of interest.

c.) Identify Alternative Strategies: Based on the analysis in b., identify possible alternative strategies to cope with the problem defined in a.

d.) Course of Action: Recommend courses of action.

What’s Due:

Prepare your own individual 3-4 page word processed overview of the case, covering the points listed above. (Make sure you include an Environmental Scan, a SWOT analysis, and at least 2 alternative strategies).

20170911154534case_1_harley_davidson

20170911154535mba___case_analysis_rubric

Solution Preview

Harley-Davidson, the Milwaukee-based motorcycle maker, had expanded its institution in 1903 speedily. Baby boomers, specifically the veterans enjoyed riding Harley heavyweight bikes. In the 1950s, riders’ clubs, cliques started launching. Harley-Davidson’s clients even established their lifestyles, and this trademark had an unbelievably strong brand image coupled with HD owners. Around the 1960s, Harley-Davidson encountered new opposition from Japan.

(763 words)