Case study analysis

Case study analysis

Why should Joe Fresh be expected to act in accordance with societal expectations?

Case of Rana Plaza:

On April 24, 2013, the Rana Plaza building, an eight-story building, in Bangladesh, Collapsed, and 1,127 garment workers were killed. Workers were pressured to return to their job in person given the fact the building was unsafe. Some of the workers were making clothes for Joe Fresh, a Canadian clothing company.

Joe Fresh and other multinational retailers choose Bangladesh for manufacturing because of its significantly low-cost labor and sources of garment production. Low-cost production, however, was actually highly costly!

After the tragedy, Joe Fresh along with other multinational companies continued to produce in Bangladesh although several companies including Disney moved their operation out of Bangladesh after the disaster (Disney reinstated production of branded merchandise in Bangladesh in 2021). Loblaw, the parent company of Joe Fresh, signed a pact promising to create a better and safe environment in textile factories in Bangladesh, Other companies including H&M also signed the pact. Joe Fresh also made the commitment to contribute to the welfare of Bangladesh.


Years after the Rana Plaza tragedy

Bangladesh factory collapse a catalyst for workers’ rights

Joe Fresh continuing garment business in Bangladesh

What the Rana Plaza Disaster Changed About Worker Safety


Read the provided articles above. With the so-far knowledge of business ethics and the articles provided, answer the following questions:

Identify the ethical issues in this case (if there is more than one ethical issue, mention all).
Using consequentialist analysis, identify the impacted stakeholders of Joe Fresh and then discuss the costs and benefits of the decision made by Joe Fresh to continue in Bangladesh on each stakeholder.
Why should Joe Fresh be expected to act in accordance with societal expectations?
What kinds of obligations should companies like Joe Fresh have toward the people in other countries who make its products?

Submission Instructions

Write a report about this case study considering the following evaluation rubric. Your report should include an introduction and conclusion, should be 4-6 pages (double spaced), 2.54 cm margins (the default on MS Word), and 12 pts size font. The paper should follow the APA guidelines for format and citation.

Required in assignment

a. Identify the ethical issues.
b. Implement consequentialist analysis for Joe Fresh (clearly identifying stakeholders and the impacts on each).
c. Explain why Joe Fresh should act in accordance with societal expectations.
d. Discuss the obligations of multinational companies towards people in different countries working for them.
e. Support the paper with appropriate sources, including at least four academic sources

Answer preview why should Joe Fresh be expected to act in accordance with societal expectations?


1640 words

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