Case Study: Do You Trust Your Data?

Why do you believe that data can be inaccurate?

Review the Case Study in Chapter 1: Do You Trust Your Data?

After reviewing the case, answer the following questions. Be sure to use outside resources and your textbook to validate your responses.

Why do you believe that data can be inaccurate?
What can a business do to ensure data is correct?
Explain how bad data will impact information, business intelligence, and knowledge.
Have you ever made a decision based on bad data? If so, please share how you could have verified the data quality.
Argue for or against the following statement “It is better to make a business decision with bad data than with no data”.

Answer preview why do you believe that data can be inaccurate?

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