Case Study: Samsung Electronics: Success by Design

Case Study: Samsung Electronics: Success by Design


For success in any business undertaking, it is necessary to grasp and understand the industry’s general economic characteristics by analyzing the competitive dynamics of the industry. Strategy experts use Porter’s model/framework of ‘The five competitive forces that shape strategy’.


You are required to refer to the case study ‘SAMSUNG ELECTRONICS: SUCCESS BY DESIGN’

1. Assuming that you are strategy specialist, you are required to analyze and critically discuss how each of the five forces that shape industry competition impacted Samsung Electronics. (1000 words)

2. Suggest and discuss four strategies that Samsung Electronics could adopt to create sustainable competitive advantage in the global markets. (500 words)





Solution Preview

Analysis of the Impact of the Five Forces of Porter’s Model on Samsung Electronics
Samsung has been a global leader in the technological innovation industry for quite some time, and for a very good reason. Over the years since the 1960s when it was first established, Samsung Electronics Company (SEC) has maintained its steady focus on new discovery and innovation. Samsung has introduced several ground-breaking products to the market, including smart phones, digital television sets, network systems, LED solutions, semiconductor solutions, digital appliances, medical equipment, cameras and wearable devices (Samsung Sustainability Report, 2016).

(1,678 words)

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