Creative Brief

Creative Brief

Product: Smoked Oysters

Company: Pampa

Target market: Tailgaters at the soccer event

Attached is an explained Creative Brief Components sheets. This should help you submit a correct assignment. Answer the 10 questions for Creative Brief.

Use complete sentences, avoid unexplained lists, and avoid slang. Use a professional writing style at all times. Please submit as a Word document.




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Creative Brief
The name of the company is Pampa Grill. The name is competitive because it is attractive and unique from the other food preparing companies. The main message or tagline of the company is “Authentic Argentinean Cuisine”. This is a striking catchphrase that attracts customers to the company, in search for the authentic taste of the Argentinean food. The primary product of the company is smoked oysters.

(857 words)

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