Read a topic from Chapter 14 and write a summary on them.
Also, provide a graduate-level response to each of the following questions:
Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Discuss with supporting examples.
Choose a company, research the company’s Customer Relationship Marketing (CRM), and discuss it with the rest of the class.
Part 1 needs to be 500 plus words and APA format (refer chapter 14 from the Marketing Management textbook
Choose one article from this list; critically evaluate the article’s strengths, weaknesses, and contribution to the study field using the outline below as a guide:
Summarize the significant aspects of the entire article, including:
The overall purpose and general area of study of the article.
The specific problem being addressed in the study.
The main findings of the article.
Briefly summarize the overall themes presented in the Literature Review.
Was the literature review applicable to the study, current and thorough?
Were there gaps in the literature review?
Identify the methodology used: qualitative, quantitative, mixed? Was the chosen methodology appropriate for the study? Why or why not?
Did the data analysis prove or disprove the research questions? Explain.
In this section, you will address the following:
Describe the article’s relevance to the field of knowledge.
Outline the strengths and weaknesses of the article. Be specific.
Based on the article, what future research do you think needs to be accomplished in this area?
What are your key points and takeaways after analyzing the article?
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