Rebranding Kate spade purses for a better buy!

Question

Topic: Rebranding Kate spade purses for a better buy!

Details: Directions: In this assignment, your team will collaborate on determining the segment of the population you will consider as your target market for the new product you are introducing as part of your marketing strategy plan project.

Using the marketing tools you’ve read about segmentation, respond to the following questions when designing your target market segment:

What are the specific demographics you might appeal to?
What are some lifestyle and behavioral traits of this segment?
Where would you likely introduce this product (regionally, nationally)?
What needs/wants of this segment is your product satisfying (features/benefits)?
Why is this segment optimal for this product?

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