Discussion 12.2: The Power of Authenticity
Kate Schutt and Kiran Gandhi have a similar high-level approach to creating and utilizing authentic communication with their fans. What shared techniques do you think are most effective, and what can one learn from the other?Solution Preview
The Power of Authenticity
Kiran Gandhi and Kate Schutt are two musical artists who employ a high-level approach when creating and utilizing various authentic communications that take place between them and their fans. There are several shared techniques that they possess that have been instrumental at impacting the manner in which they communicate with their fans. The first is through showing emotion through the music they produce. Music is a tool that can be used by artists to impact the community including their listeners. The use of emotion through their music helps communicate different messages.
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