disscussion

Question 1:A local supermarket would like to introduce their own brand of paper goods (e.g. paper towels, toilet paper, etc.) to sell alongside their current inventory. The company has hired you to generate a report outlining the advantages and disadvantages of pursuing a private label strategy vs. a captive brand strategy.

Question 2:New products fail at a disturbing rate. Recent studies put the rate at 95 percent in the United States and 90 percent in Europe. Find two products that have “failed” (been introduced then withdrawn from the market by the company) and suggest the cause or causes of these product failures.

How are new technologies, like 3d printing) affecting the product development process? Do you think that will affect product failure rate? How?

Solution Preview

Advantages of pursuing a private label strategy include; private label attire are manufactured exclusively for the wholesaler. It does not have to go against other name brands. Also, private labels make it difficult for competition to match and cost check same products. Private labeling enables one to have more control on pricing, advertising, sales, and distribution (Kumar, 2007).

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