Social Science Question
Check everything in the following pdf.
CPS DGM-6280 Spring
Managing for Digital Media
Case Study assignment #2:
Digital (Re)Mastery and Disruptive Business Models
Deadline: Jun 6
Submit on Canvas by EOD
Background: For the second case assignment write a paper applying the course topics to a specific situation
of a company facing business disruption. Analyze the Business Model and Engagement Strategy of a company
with a disruptive or new product. Please complete the paper independently.
different industry (insurance, journalism, market each, eCommerce, media) or a different region (EU, Canada,
Asia). Choose one of the following cases to complete the assignment.
The Weather Company / OutSider App
Extend the work from Case Assignment #1. Read the full case, posted in the Assignments module, Case 2
Cuvva / Automotive Insurance App
Purchase the HBSP course pack (link below). Read the “Cuvva: Disrupting the Market for Car Insurance”
case.
La Presse / LaPresse+
Purchase the HBSP course pack (link below). Read the “Digital Transformation at La Presse: A – Crafting
a Digital Strategy” case.
Eyeo /Ad Block Plus
Purchase the HBSP course pack (link below). Read the “Eyeo’s AdBlock Plus: Consumer Movement or
Advertising Toll Booth” case.
Audio Advice / E-commerce Site
Purchase the HBSP course pack (link below). Read the “Audio Advice: From Retail to E-Tail” case.
Linkfluence / Influence Products
Purchase the HBSP course pack (link below). Read the “Linkfluence: Building on ActSocial’s
Relationships” case.
Your Role: You are an independent strategy consultant. Having heard about your reputation for insight in
digital mastery and product remastering for corporate clients, senior execs ask for your help as their company
transitions to a new business model. They engage you to provide a written strategy brief which they will present
to their CEO.
Apply ideas from readings and class, especially business models, employee engagement, and the implications of
creative roles on teams, and strategic leadership.
Prepare an 8-10 pp written brief with these elements:
1. One line description of the target company
Company, focus or mission.
2.
Disruptive Product or Service – opportunities, challenges
Briefly describe the product or service (name, function)
Consider obstacles to success, challenges, and what the company should do to overcome them.
3.
Business Model and Value Chain
Based on the information in the full case document (and any other info you can find online), frame
NEU-CPS-DGM6280
ERHa business model for the new product using the Business model canvas.
Provide a Business Model Canvas diagram and describe the product/service offering in terms of:
i.
Value proposition
ii.
Customer segments, relationships, channels
iii.
Key activities, resources and partners
iv.
Revenue and cost structure
4. Team Engagement Strategy
From the case material, comment on the company’s approach to the following:
Governance of digital teams (W, ch 7)
Engagement, competence and creative roles (R, ch 7), and
Strategic leadership (W, ch 3 and 8)
Deliverable: By EOD Sun Jun 6th submit an 8-10 page double-spaced paper (Word, Pages, Google
Doc format). Include quotes or diagrams as needed to support your application of class concepts and
advocate for your perspective. If you incorporate outside sources, please cite your references or provide
links to web pages.
The Weather Company full case document is posted in Assignments /Case 2. The other company cases are included in a digital course
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