Social Science Question

Check everything in the following pdf.

CPS DGM-6280 Spring

Managing for Digital Media

Case Study assignment #2:

Digital (Re)Mastery and Disruptive Business Models

Deadline: Jun 6

Submit on Canvas by EOD

Background: For the second case assignment write a paper applying the course topics to a specific situation

of a company facing business disruption. Analyze the Business Model and Engagement Strategy of a company

with a disruptive or new product. Please complete the paper independently.

You have the option of continuing your work on The Weather Company, or switching to a new company in a

different industry (insurance, journalism, market each, eCommerce, media) or a different region (EU, Canada,

Asia). Choose one of the following cases to complete the assignment.

The Weather Company / OutSider App

Extend the work from Case Assignment #1. Read the full case, posted in the Assignments module, Case 2

Cuvva / Automotive Insurance App

Purchase the HBSP course pack (link below). Read the “Cuvva: Disrupting the Market for Car Insurance”

case.

La Presse / LaPresse+

Purchase the HBSP course pack (link below). Read the “Digital Transformation at La Presse: A – Crafting

a Digital Strategy” case.

Eyeo /Ad Block Plus

Purchase the HBSP course pack (link below). Read the “Eyeo’s AdBlock Plus: Consumer Movement or

Advertising Toll Booth” case.

Audio Advice / E-commerce Site

Purchase the HBSP course pack (link below). Read the “Audio Advice: From Retail to E-Tail” case.

Linkfluence / Influence Products

Purchase the HBSP course pack (link below). Read the “Linkfluence: Building on ActSocial’s

Relationships” case.

Your Role: You are an independent strategy consultant. Having heard about your reputation for insight in

digital mastery and product remastering for corporate clients, senior execs ask for your help as their company

transitions to a new business model. They engage you to provide a written strategy brief which they will present

to their CEO.

Apply ideas from readings and class, especially business models, employee engagement, and the implications of

creative roles on teams, and strategic leadership.

Prepare an 8-10 pp written brief with these elements:

1. One line description of the target company

Company, focus or mission.

2.

Disruptive Product or Service – opportunities, challenges

Briefly describe the product or service (name, function)

Consider obstacles to success, challenges, and what the company should do to overcome them.

3.

Business Model and Value Chain

Based on the information in the full case document (and any other info you can find online), frame

NEU-CPS-DGM6280

ERHa business model for the new product using the Business model canvas.

Provide a Business Model Canvas diagram and describe the product/service offering in terms of:

i.

Value proposition

ii.

Customer segments, relationships, channels

iii.

Key activities, resources and partners

iv.

Revenue and cost structure

Employ ideas from Westerman’s Reinvention archetypes and the Porter Value Chain to discuss how the new product might impact the market or reinvent the industry,

4. Team Engagement Strategy

From the case material, comment on the company’s approach to the following:

Governance of digital teams (W, ch 7)

Engagement, competence and creative roles (R, ch 7), and

Strategic leadership (W, ch 3 and 8)

Deliverable: By EOD Sun Jun 6th submit an 8-10 page double-spaced paper (Word, Pages, Google

Doc format). Include quotes or diagrams as needed to support your application of class concepts and

advocate for your perspective. If you incorporate outside sources, please cite your references or provide

links to web pages.

The Weather Company full case document is posted in Assignments /Case 2. The other company cases are included in a digital course

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