Experiential and Entertainment Marketing
I have an assignment which writes a paper about:
LEISURIZED MARKETING
Leisurized and experiential marketing was defined in our first class. Identify at least four different examples of where leisure/entertainment concepts or activities are utilized in marketing products or services.
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Leisure marketing is a popular technique for use in marketing both products and services. The highly significant trend in the society is a useful tool in that it primarily focuses on the provision of specific life experiences to the target market…
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