Explain and summarize the different type of marketing structures

Explain and summarize the different type of marketing structures

Assignment 1: Economic Brief is on he

  • Explain economic principles and their applications in the real world.
  • Summarize the different types of market structures and the role of government in economics.

In the workplace, we are often asked to create “briefs.” A brief provides a snapshot, or short, written summary, of a situation or event that has occurred. It is generally just a few pages long and may include additional visuals like a graph, chart, or table. In this assignment, write a brief about economic concepts in an industry that interests you.An example economic brief, template, and resources are provided below.Example Economic Brief, Assignment 1 Template, Strayer Writing Standards (SWS)

  1. Review an example brief.
  2. Use the optional templateto help you get started.
  3. Get familiar with the Strayer Writing Standards (SWS). (See Instructions below.)

Industry Selection Use this resource to select an industry and learn about the products and services it provides:

  • NAICS (North American Industry Classification System)
    • Select the number next to the industry to see its subsectors, e.g., select 52 to see Finance and Insurance.
    • Select that same number again to read about the industry as a whole or select a sub-category. For example, Mining is 21, and Oil and Gas Extraction, a sub-category, is 211.

InstructionsReview your previous chapter readings and use the resource above to develop an economic brief that is two to three (2-3) pages long in which you:

  1. Select an industry and describe the goods and/or services this industry produces. Use the NAICS resource above to help you select an industry (and/or subsector) for your brief.
  2. Identify this industry’s market structure and at least two or more market characteristics that support this market structure. (Market structures are covered in Weeks 3 and 4.)
  3. Describe any notable microeconomic relationships, market outcomes, and/or trends in this industry. Include a graph, chart, or table containing related data. (Microeconomic relationships and market outcomes are covered in Weeks 2 through 4.)
  4. How might government impact this industry’s market prices, output, and/or market structure? (Government intervention through price controls, industry regulations, and antitrust enforcement is covered in Weeks 2 and 4.)
  5. This course requires use of Strayer Writing Standards (SWS). The format is different compared to other Strayer University courses. Please take a moment to review the SWS documentation for details. (Note: You’ll be prompted to enter your Blackboard login credentials to view these standards.)
    • Your brief should include a cover page.
    • Your brief should be two to three (2-3) pages in length (not including the cover page), double-spaced, 12-point font.
    • Your brief should include a minimum of one (1) reference/citation in the text.

 

 

Solution Preview

Market Structure Brief: Retail Industry

Industry and Products

The retail trade industry is one of the fastest growing industries in contemporary society. Companies working in the industry offer different products ranging from consumer goods to household products at retail prices having sourced them from manufacturers or mid-level suppliers. However, given the size of some of the retail companies in contemporary society such as Amazon and Walmart, companies in the retail market directly source the different products from the manufacturers and capitalize on the economies of scale to provide the best retail prices possible. Consequently, some of the most successful companies in the retail trade industries are significantly large, offer highly competitive prices on their products, and operate on a multinational level.

(650 words)

 

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