Final Marketing Plan
The final marketing plan should be no less than 12 double-spaced pages. The 12-page minimum length requirement excludes cover sheet, table of contents, executive summary, block quotations, references, graphs, tables, lists, extra spacing, and headings. The responses to each required section should be substantive and fully address the project requirements. The final project should include the previous project steps completed in Units II, IV, and VI and any additional content added after refining these sections based on grading feedback.
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