Marketing MBA 565 Discussion Board 8
Discussion Board 8
Choose a country (outside the U.S.) that is of interest to you, as a marketing manager, as a place to introduce your product (from your team project). Answer the following questions about that country:
• Describe your product and your target market (again) in a few sentences. (Design Dox)
• What is the main reason you want to introduce your product there?
• Describe (in 3-4 sentences) the country and its present economic and political stability (or instability).
• How do the foreign country’s culture and history affect your target market’s needs? Or does it?
• Will you need to adapt your product in any way? If so, how, and why?
• What are some pricing regulations that affect how you will adapt the price and promotion of your product? Or will you be able to use the same pricing and promotion strategies as you use in the U.S.? If so, why?
• Will you distribute your product differently than you do in the U.S.? How and why?
• Cite at least two other sources (apart from your text) to support your responses using APA format.
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