How will you market or promote your product or service in that country?

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Topic: BUS 135 Principles of Management

Details: Lesson 7
Your company (PepsiCo) is planning to go global.  Answer the following questions and upload below.
1. Pick a country. Describe the company, its culture, language and other important facts regarding the country,
2. How will you market or promote your product or service in that country?
3. What resources will you need?  For example, what training will your employees need there and those moving there to work?
4. Will you set up a Human Resources Dept. there to handle all employees matters, or use the one in the U.S. to work with the company there?

 

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How will you market or promote your product or service in that country?

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