I need an essay on Marketing

Individually, students will read 6 journal / research articles that pertain to marketing a service (as opposed to a product). Students will then write a report synthesizing those 6 articles.

I need this in about 4 pages and the format should be APA. Title page should include course number and name, student name, date of term. References are important.

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Marketing is an essential department in the success of any organization, small or large, as it creates a connection between the firm’s organization and the buyer’s preferences as well as their abilities to acquire specific items. The marketing industry has experienced the most significant changes over the years with companies taking strategies to make the consumer experience much better than they used to. Earlier on, marketing was all about spreading the word about particular products to the market and struggling to use the best advertising and promotion methods. However, marketing is no longer about just spreading the message but also giving excellent service to the consumer while providing all the information they require being comfortable with the service. Marketing as a service is, therefore, the future of the industry and the best way to inform and appreciate the consumers.

(1,195 words)