Integrated Marketing – Controlled and Uncontrolled Media
A difference between advertising and public relations is that public relations strategies may take longer to achieve with a broader view of the importance of image and reputation as an organization asset. Public relations and advertising also differ in media use, message delivery control, and perceived credibility.
Public relations people seek to persuade media gatekeepers to carry stories about their organization. This activity goes beyond publicity, which seeks to get news coverage, and includes writers (including bloggers), producers, editors, talk-show coordinators, and newscasters.
- From the perspective of a public relations manager, compare the differences between controlled and uncontrolled media you might use for the Lexus UX.
Integrated Marketing – Controlled and Uncontrolled Media
As a public relations manager, one is charged with the responsibility of ensuring that the company maintains a positive and favorable public image. This is mainly done through communicating the plans of the employer, points of view, and accomplishments that have been made by the company. In this scenario, the public relations manager is tasked to use various forms of media to create a positive image for the Lexus UX.