Jean Kilbourne Argument Analysis

Jean Kilbourne Argument Analysis

 

 

 

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Advertisements have changed their intentions when it comes to the use of the female image in communicating the main message of the commercial. Jean Kilbourne is a recognized author, filmmaker and above all a scholar who stated that advertisers are objectifying women by sexualizing them which has a certain impact towards all genders in the society. She starts by saying, “Sex in advertising is more about disconnection and distance than connection and closeness” (Kilbourne, 2012). The media influence towards people’s lives is underrated especially when it comes to the promotions aired after every few minutes. Most individuals claim that these advertisements do not have any connection to the way they view certain things forgetting the shaping power of any form of media and especially TV where people spend most of their time.

(886 words)

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