Jolly Rancher

Just put (A4’s stratFest Jay Chiat…………..) in google and click on the Jolly Rancher…. and make sure it’s 2017 winner

I just need a few simple sentences on each sentence not a big paragraph

The marketing issue for this case study was how a transformational change could take place with the power of total strategy. By working with a team of strategists, the case details how Jolly Rancher was restored to growth after four years of stagnation.

The objective of the case was to give Jolly Rancher a new model built for the modern day communications. The new model was to transform every facet of how Jolly Rancher is marketed to the novel generation of customers.