Marketing 401 class.

This is a Marketing class. Please keep that in mind when writing this. This is a portion of a bigger paper that must be turned in by sections. The paper must be written on Amazon. For this section I need a min of 2 pages on the topics below. Remember it must be written about Amazon :

Competitor Analysis- Briefly analyze an important competitor in terms of strategies, objectives, strengths and weaknesses. Discuss the various classes of your competitors, mentioning names. Discuss the intensity, or degree, of the competition you face.

Corporate Mission- How would you define your organization’s mission? Discuss your value orientation—what you intend to deliver to consumers.

General Marketing Strategy- Discuss several important strategic planning initiatives facing your organization. Discuss your growth strategy. What goals are important to you at the present time? What strategic alliances make sense for you now or in the future? How will you seek to acquire a competitive advantage?Analyze/discuss your corporate strategic direction. How have you organized for strategic effectiveness?Discuss your product/market objectives. Discuss your system for implementing marketing strategy.

All questions do not need to be answered withing the paper. Each topic must be covered. Add these topics to the topics from the first short paper you did and send it to me together.

Solution Preview

Environmental Analysis
Amazon.com Inc. is the leading e-commerce business in the United States. The organization deals with different varieties of products from electronics to groceries through their shelves that have no cashiers (Efraim et al 23). It began in 1994 with its headquarters in Washington. Like every other organization, several factors influence its environment both internally and externally. Such factors include political, economic and technological factors. Technology affects the company because its operations solely rely on information technology.

(1,400 words)