marketing discussion
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ORIGINAL THOUGHTS ONLY
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THIS IS NOT A PAPER. IT IS A DISCUSSION
PLEASE PROVIDE REPLY RESPONSES ALSO****
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.
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| Pricing Strategy Penetration Pricing | Business Bentley Motors |
Discussion Board Requirements: You need at least 2 full sentences per business, telling what pricing strategy you selected and why you selected the pricing strategy you did for the business. A total of at least 8 full sentences will be needed for full credit on this week’s discussion board for the initial post. Remember, at least one follow up post needs to be at least 4 good substantive sentences addressing your classmate by name, for full credit for your follow up post.
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Pricing Strategies
Bentley matches a premium pricing strategy. The rationale is that the company’s products mainly include highly specialized luxury automobiles. Additionally, Bentley actually has a premium line of products. The brand is also associated with an idea of high end vehicles. Bentleys are mostly featured in advertisements with a sense of elegance and sophistication. The brand uses its pricing to target a market that is focused on getting a luxury experience when driving.
Kohl’s pricing strategy involves promotional pricing strategies.
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