Milestone 5-1
My chosen company is the clothing store H&M. Also hit points about the children clothings.
This milestone defines an organization’s core competencies, key strengths, and key weaknesses to provide strategic viability for it in the marketplace. These are important because they impact the strategic management process. Business decisions are made to capitalize on strengths, while avoiding potential dealings in which organizational weaknesses could compromise success. Core competencies are defining capabilities that provide strategic advantages because the competition cannot easily duplicate them. These relate to the final project because they provide the foundation for continued growth and success in the dynamic marketplace. They provide guidance that will go beyond the current product or service being presented in the business plan. Specifically, the following critical elementsmust be addressed: Section Four: Strengths and Weaknesses For the company you have chosen, identify and assess at least four, but no more than eight, of each of the following:strengths, weaknesses, opportunities, and threats that may affect new business activities or offerings. You may use topics listed in the Module Fourdiscussion or others that you deem important. Then, identify emerging consumertrends and explain how they impact branding and success of your new product or service. Additionally, analyze how perceived ethics violations might affect branding and success. Finally, assess how all of the SWOT and ethics factors affectbranding and operations within the organization. Section Five:Core Competencies Continue yourpaperby identifying and explaining three to five core competenciesforthe company you have chosen. Explain how and why they are not easily duplicable by the competition. Explain how these core competencies dovetail with yournew product orservice offering.Upon which competency or competencies willthe new business offering benefit andwhy?Whatstrategic implications will/could this have on the new offering? Guidelines for Submission:Milestone Two should utilize double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. It should be 8–10 pagesin length and follow APA formatting requirements.
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Introduction
This essay purposes to provide a contextual discourse of the Hennes & Mauritz AB Company, with a keen interest in the company’s strengths, weaknesses, opportunities and industry threats, as well as a review of the company’s core values and competencies. H&M is a Swedish clothing – retail company with global presence in that particular industry. It boasts to be the 2nd largest clothing company in the world, led by Spanish fashion giant, Inditex. The company produces and sells fashion products for all types of demographics ranging from children, youth and adults of both genders.
(2,294 words)