pick one book you already read or need read
2000 words minimum
book review essay
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Book Review Essay
Introduction
Born on September 12th, 1945, Richard Thaler attended the University of Chicago and majored in Behavioral Science and Economics. His main area of study was based on the study of how goods and services are produced, distributed and consumed as well as how some individual and institutional decisions are influenced by internal and external issues of economics (Kahneman, Knetsch & Thaler, 1991). Notably, the cognitive, psychological, cultural and social factors are some of the affecting factors and ruling factors in one’s decision making economically.
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