What are significant factors that shape the way that social media content should be designed in response to a campaign’s objectives?
Read Todd Clarke’s (2019) “14 Social Media Best Practices You Should Follow in 2020” https://blog.hootsuite.
Then – read Nicole Lee’s (2020) article “Social media’s recent embrace of #BlackLivesMatter was a long time coming.”https://www.engadget.
Read Marie Ennis-O’Connor’s (2018) article, “How to set SMART social media marketing goals for 2018.”https://medium.com/@
Shannon Tien’s (2018) piece for Hootsuite, “11 Ways to Kickstart your Social Media Brainstorm” https://blog.
This lesson week is asking you to begin thinking about content, goals and objectives. To do this effectively, it’s important I would say, to have a sense of what is being discussed in the most prominent outlets publishing work about social media. Two of these include Social Media Today & Social Media Examiner.
So this discussion board is really an “open forum” in a sense. Your task is to go to these sites. Browse around. Find an article (or two) that interests you – specifically because you believe it (they) can help answer the question:
“What are significant factors that shape the way that social media content should be designed in response to a campaign’s objectives?”
Yes, this question is purposefully vague. You could choose to answer this question in a way that addresses a specific platform. You could use this as a chance to begin brainstorming ideas about the campaign for your client. You could get deep into a conversation about social media and social activity – the choice is yours.
I do have a few requests – In your post:
- Summarize the content of the Social Media Today or Social Media Examiner piece (what is the strategy or idea or news being presented?)
- Explain your personal interest (what drew you to this article?)
- Connect your post to something in the readings/lecture from this lesson week
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