Describe the campaign redesign for the organization that you chose
Instructions
Describe the campaign redesign for the organization that you chose, including the response strategy. Detail the technologies and tactics to be used. The details on contingency theory (Chapter 26) and crisis-adaptive public information (Chapter 27) will be useful for developing your redesign draft.
GUIDELINES ATTACHED
ORGANIZATION: TACO BELL
FILES ATTACHED FOR TACO BELL RESPONSE STRATEGY: “CRISIS COMMUNICATION STRATEGY” AND “SWOT ANALYSIS DRAFT”
here are some resources:
Textbook: The Handbook of Crisis Communication
Chapters 25, 26, and 27
Video: How to Manage a PR Crisis That’s Blowing Up on the Internet
This video discusses the importance of reaction time during a crisis.
This resource will be helpful for tasks 8-1 and 8-2.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 3 minutes and 3 seconds in length.
Video: How Social Media Affects PR and Crisis Response Time: Rick Reed
This video highlights the changing response time for crisis communication as a consequence of social media.
This resource will be helpful for tasks 8-1 and 8-2.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 1 minute and 19 seconds in length.
20200529212346crisis_communication_evaluation_draft___com_657 (1)
20200529212346swot_analysis_draft___com_657 (1)
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