Theories of Human Learning and Cognition
Write 4–5-page examination of two or three approaches to a learning- and memory-related research question.
The research questions for this assessment are:
What social media messages or platforms do you remember?
Who do you pay most attention to at a social gathering, such as a dinner with friends?
How does vocabulary retention differ between children and adults?
Why are some advertisements more memorable and/or persuasive than others?
What effect does novelty or familiarity have on memory or learning?
Choose one of the questions as a guide for your research. For the purpose of this assessment, you will not be expected to answer the question or solve the problem. You will be exploring different approaches to researching the components of the question in order to address the topic from different angles.
DIRECTIONS
For this assessment, complete the following:
Choose one research question from the list above that you would like to explore related to learning and memory.
Find three scholarly sources, such as peer-reviewed research articles, that are related to the research question you chose. At least one article must describe empirical data collection. (Typically these articles contain headings such as participants, measures, instruments, and results.)
For all articles, summarize what you learned from each source regarding your research question, and how this knowledge contributes to or changes your understanding of learning and memory.
For the empirical article, summarize the methods and measures used in each of the articles you read. Different approaches will measure memory or learning in different ways based on the conceptual approach.
Describe the practical impact of the research question or information from the articles you read might have on your personal and professional life. In what ways can this knowledge of learning and memory be applied to your life or work?
Strive to be as concise as possible. Limit the length of your completed assessment to 4–5 pages, excluding the title page and reference page. Support your statements and analyses with references and citations from at least three scholarly resources.
Solution Preview
Most consumer choices are memory based. If you watch a memorable and persuasive ad, you will probably purchase the service or product being advertised. Companies acknowledge that getting consumers to recall their ads is an effective technique to sell to them. However, to successfully do that, it is significant to realize how psychology impacts advertising. There are diversified methods to make people remember your advertisement (Mitchell, 1985).
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