Two pages

a response to the notion that the key points of marketing myopia are as relevant and likely MORE SO now than they were in 1960 when the article was published. Be specific (dig deep) and use examples to make your points clear and supported.

Solution Preview

Marketing myopia is a situation whereby the company concentrates more on fulfilling its own desires and business purpose rather focusing on the interest of its customers and their needs.

Fateful purposes

Companies and big business ventures did not concentrate on fulfilling the desires of their customers but rather specialized in gaining their own business benefit. Therefore, better companies came up and realized that customers are not satisfied with the kind of services they are getting from those companies. A good example is the transport sector (Levitt, T. 1960). The railroads business is in trouble today because they thought that they are the only ones in the rail business.

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