web analytics

In 3-4 page APA formatted paper, discuss how web analytics has changed over the years. What should it look like in the future? What do you see as the biggest challenges facing web analytics and how can those challenges be overcome?

Be sure to use proper citations and references within your paper.

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Web analytics is the tracking of web data to understand and optimize its usage by collection, measurement, analyzing and reporting. In e-commerce businesses is made as a tool for marketing and research. They help companies to track changes after a new campaign advertisement and provide data on the number of users and views on a website. Over the years web analytics have evolved significantly people have developed advanced browsers and sites with high implementation with Ajax,

(886 words)