week7 project
Principles of Marketing MRKT 1001
(topic is Company – Dunkin donuts coffeehouse company Brand – Dunkin donuts Product – coffee)
Solution Preview
Every organization has an obligation to come up with ways of marketing their products and gaining consumer loyalty. Dunkin operates in a competitive market and hence has to strategize on methods of making as much profits as possible. A SWOT analysis looks at both internal and external issues affecting the business and how they can be used to the advantage. It is also necessary to find recommendations of product strategy, price and distribution, as well as promotion. All these formulations are for the purpose of achieving progressive business activities and build a good reputation for the company.
Dunkin Donuts is a leading restaurant in the quick service department with over 20,000 distribution points and operating in over 60 countries around the world. The business mainly serves hot beverages, baked products, iced and frozen beverages, soft drinks and sandwiches.
(1,368 words)