Business Relationships and Loyalty
Consider the Loyalty programs you belong to. As a group, discuss which ones you think to work well, which ones you don’t think work well, both from a “customer” perspective and from the business’s/enterprise’s perspective.
Submit on one page, using bullet points, the following information (be specific):
+) Why do you think it is good from a business’s/enterprise’s perspective, and why? (keep in mind the two primary values for a business – customer information, and repeat buying behaviour).
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