Application Assignment #6
In response to the content from Module 6, answer the following questions:
With respect to cause marketing and sustainability, research the company Patagonia. Provide three (3) examples of how they fit the definition of ‘Sustainable Marketing’. Your examples should include screenshots of their website and/or marketing which support your reasoning.
(Research) What company is currently FAILING to meet sustainability standards? Provide a link and share three ideas of how they could change directions and become more sustainable and catch up to environmentally friendly marketing trends.
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