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Please read “The Adweek Copywriting Handbook” Page 9-Page 85 and answer the following questions.
When you read the chapters, you may understand the importance of creating a perfect buying environment, resonating with readers, the slippery slide, constraints, seeds of curiosity, emotion, selling the concept, not the product. and so on. Please write a 1000-1500 words summary based upon the chapters you read. If necessary, please use ample examples/ads to illustrate your points.