Business Proposal: Warby Parker Business Proposal and Report

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Description

You need to help Warby Parker with a communication challenge to help them expand their eyeglasses business. Read the business scenario on pp. 387-388 and 410. You need to use the chapter method outlined on page 391 to write a proposal to increase business. Consumers are still reluctant to purchase eyeglasses on the internet and you are tasked with the challenge of creating a marketing proposal to overcome this reluctance. (Ignore the instructions on p. 410 to email your instructor and the team challenge- that is not part of this assignment)

You will research Warby Parker’s financial statements and write a proposal to gain more customers through online sales. It may be helpful to look at competitors to see how they are marketing to online customers.

Resources

Textbook pp. 387-388, 391, 410

Warby Parker website, financial reports, etc.

Warby Parker is not publicly traded so you will have a tough time finding financials. Instead, I’ve found this article to help give you a “ballpark” estimate of their financials and sales. Link (Links to an external site.)

https://www.vox.com/2018/3/14/17115230/warby-parker-75-million-funding-t-rowe-price-ipo (Links to an external site.)

The purpose of this assignment is not to have crystal clear sales figures. Instead, the purpose of the assignment is to effectively communicate a persuasive business idea to stakeholders in the Warby Parker company.

Assignment Expectations

Length: 3-6 pages (no more than 6 pages), double spaced (not including cover and references)

On the cover page and the references page, please cite any materials used including the above resources (APA or MLA format is acceptable). You should include the Warby Parker website and/or any of its materials, or any other websites you use to gather research.

 

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Consumers are still reluctant to purchase eyeglasses on the internet and you are tasked with the challenge of creating a marketing proposal to overcome this reluctance.

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