design brief – Irvine Valley Animal Rescue Creative Briefs

Step 2-Creative Briefs

Students will construct and write a creative brief for their branding development and website project. Students will need to do research on how non-profit groups brand themselves, figure out what color choices will work best for their designs. You will look at this project from less of a “who is my competitor” mind frame and try and figure out a design that makes the shelter stand out as a helpful, friendly environment, sharing compassion with animals that need good homes.

• Students will research 3 non-profit websites that they find intriguing and inspiring to share with the

class and discuss what elements drew them to this site and why. Please list the web links on a

separate page attached to the design brief

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